Logo Sparks Open Hearts, Open Ears and Conversation

Posted on June 27, 2013

It is likely that many of you are familiar with the tagline of the United Methodist Church, "Open Hearts. Open Minds. Open Doors."

I’d like to believe that could also be the tagline for Lakeside, with the addition of "Open Ears." Or, perhaps we could use, "Lakeside Chautauqua, We Listen."

We have paid careful attention to the reaction of many to the proposed new logo and feel that it can easily be misunderstood.

After receiving and evaluating feedback from many Lakesiders, Lakeside Chautauqua made a decision to rescind the iconic image used in the logo mark.

It was abundantly clear that Lakesiders did not support the logo and, despite the investment to produce and roll it out, it was in the best interest of both the community and the institution to discard the logo and develop one that not only integrates the words "Lakeside" and "Chautauqua," but also integrates an iconic image that includes the cross.

The Lakeside Chautauqua Board of Directors represents a cross section of the community, and its clergy and lay members remain committed to fulfilling the mission of Lakeside and demonstrating its dedication to Christian values.

We wish to thank those of you who provided thoughtful, respectful and constructive criticism. And those who offered creative ideas to consider. Your voice matters and we listened.

The Board of Directors and staff will process this collective feedback in the coming weeks as we prepare to make a final decision at our next board meeting in August. So, stay tuned.

The launch of the proposed new logo last week started a community conversation in all forms of communication from print, social media, front porch conversations, phone calls and dinner discussions.

The Wall Street Journal’s recent article, "Vacation Like its 1899: A Chautauqua Revival," prominently featured Lakeside Chautauqua and mentioned that Internet-age visitors say they value the opportunity to immerse themselves in a place that celebrates intimate, face-to-face conversation.

One gentleman was also quoted in the article as saying, "There is a sense that you are part of an experience and a community."

In short, he was really saying that the spirit of Chautauqua is all about a conversation.

In conclusion, we invite you to pause and reflect on the nature and depth of this conversation with loved ones, neighbors and complete strangers. This summer, we call this community to action.

We ask those who started conversations to participate in a dialogue to help Lakeside Chautauqua update its strategic plan and map the future in the 21st century.

We encourage the community to attend the Annual "State of Lakeside" Address in Orchestra Hall on Monday, July 8 so we can hear from you.

And finally, you can support this cherished institution by praying, dedicating your time and giving treasures from God as we walk this journey together as a Chautauqua community.

And we know that in all things God works for the good of those who love him, who have been called according to his purpose. Romans 8:28

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